1. To try and make you part with your money, some unscrupulous brokers will try to get you to purchase supplementary or new policies which gives them more income. Moving them often does make sense, as term charges have decreased across the board in recent years. If you have a whole life or universal scheme, be wary if you are considering cancelling them. Many such plans are locked in at agreeable rates and carry big surrender charges.
2. Be wary of non-medical life insurance policies These policies carry higher premiums and lesser face amounts than traditional life insurance policies. For the first two years of a death benefit scheme the return is often limited to return of fees and the interest. Non-medical life insurance can be a very good fit in some instances but these policies are designed for applicants with significant health issues.
3. The unsuspicious customer can easily be led into acquiring accidental death policies. While they may seem like a good idea when you are buying them, be aware that less than 3% of insurance claims are due to accidental death. The equivalent term policy is often cheaper than any of the accidental death policies for sale.
4. Captive agents are only licensed to sell their own companies products, so be very wary of them. Insurance companies employing captive agents usually charge bigger fees than do insurance carriers employing independent brokers. The next issue with captive agents is that they can’t look around for the best product for your lifestyle and the best value for you.
5. Fees involved with the initial premiums can be off putting, but when looking at your life insurance premiums, work out the total cost instead. A marketing strategy used by lots of insurance organizations is low initial premiums. If you are looking for short lived insurance then the term plans offering reduced initial premiums which increase with age can be a good bargain. Whilst plans are offered to the consumer in the belief that we all have the same needs, this is definitely not the case. As individuals, insurance businesses, need to look at what the consumer requires.
6. Be knowledgeable of policy exclusions. Every life insurance policies have a two-year suicide exclusion. Recreational activities and travel may be excluded from your scheme if they are being done when you put the application in. As these exclusions and guides are different depending on which business you select, make sure your broker can look around for the best scheme and is up to date on their guidelines.
7. Although insurance organizations can’t contest the information you put on your documents, usually after two years (standard incontestability period of Canadian life insurance policies), it won’t stop them pursuing you on criminal charges if you lie or avoid filling in the application accurately. Up to the two year period an insurance business can question a claim if they think the customer did not fill in the application correctly, or withheld information.



You might think that as a life insurance brokerage with a specialization in the online marketing of life and health insurance, we probably shouldn’t publish articles with titles like this one. Our website has thousands of visitors every day, many of them contacting us with questions about possibilities of purchasing an insurance policy directly online. After pondering on this idea for a long time, we came to a conclusion that purchasing life insurance online would mean a disservice to our clients.
LIMRA International have announced this is the biggest fall since 1942 over the last six months for US life insurance. Bloomberg News reports that individual life insurance sales have dropped 20% in the second quarter of 2009 because savers avoided investments associated to stocks.


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